Bengaluru, India
eida — an instrument for businesses that build themselves.
Vol. 01 · No. 001 · May 2026

all your operations.
re-shaped in language.

One engine for every operation a real business runs on. Bends to your vocabulary, your workflow, your vertical — the moment you describe what you do.

Join cohort ०२ See it build → cohort ०२ · waitlist open · august 2026
describe your business — agency
I run a creative agency with 11 clients, mostly D2C brands.
eida builds
  • Clientscollection
  • Projectsworkflow
  • Briefscollection
  • Contentworkflow
  • Invoicescollection
  • Brand kitsmodule
§ Positioning folio ०१
Every operations tool was built before AI.
०१ · 1989—2021 Zoho · Salesforce · SAP · Notion · Airtable · Retool
Every AI tool was built without operations.
०२ · 2022—2025 ChatGPT · Cursor · Notion AI · Copilot · Claude
eida is the first one designed for both.
०३ · 2026 → the empty quadrant — until us.
fig. ०१ the empty quadrant. ↑ until us
०२ · vibe coding

describe.
it builds.
live.

Type your business in one sentence. eida reads it and builds the workspace live — in seconds, not weeks. Every primitive it adds is named, editable in language, and undo-able in one tap. You stay in control — always.

  • i. Edit any primitive in plain language. Type "rename Patients to Members" and watch the schema move. Names, fields, workflows, dashboards — all changeable inline, on day one or day three hundred.
  • ii. Replaces 4–8 tools, on average. Pilots drop Notion, Airtable, WhatsApp Business, Razorpay, and a calendar app on day one. Same data — one screen, one engine, one bill.
eida · workspace proposal
N
scroll into view to begin describing a business…
eida is reading · proposing primitives
hover any primitive — edit it in plain language
scroll into view to begin 0.0s building ↻ next
saw the magic? join cohort ०२. ~23s · 6 tools dropped · live request access
०३ Section III

in use, today.
cohort ०१.

Three design partners. Three industries. One engine. In use since spring 2026 — breaking the product on purpose, so you don't have to.

agency · creative
GetMyCreative
Nikith Reddy — founder · 11 active clients
Replaced eight tools with eida in three weeks. The vibe-flow saves me ~38 hours a month — and the follow-up agents send my Friday wrap-ups before I wake up.
8 → 1tools dropped
~38h/month saved
11clients live
design partner · cohort ०१ · live
chronic care · clinic
Solace Life
Dr. Pratyush — clinician · GLP-1 chronic care
Patient journeys that used to live in my head — and slip — now run themselves between visits. Agents check in with patients in Kannada while I sleep.
47patients · 12-wk
14dto launch
KN+ENbilingual ux
design partner · cohort ०१ · live
premium f&b · wine bar
Le Grapes
Indiranagar, Bengaluru · weekly tastings
Reservations, menus, events, inventory, bills — all from one screen. Our staff onboarded in an hour. Thursday tastings run themselves now.
5 → 1tools merged
1 hrstaff training
12 wksrunning clean
design partner · cohort ०१ · live
cohort ०२ opens august 2026 — wellness studios, freight forwarders, specialty retail. join the waitlist →
०४ Section IV

all of it. on day one.

Nine capabilities. Three lanes. Run, shape, connect — all live the moment eida builds your workspace. No tier upgrades. No add-ons. No premium plan dangling the feature you actually need.

i
Run
the operations engine
०१
records, your vocabulary

Customers become Patients, Guests, Members, Donors. Same engine, your names. Custom fields, bilingual UX, audit trails on by default.

०२
bookings · multi-site

Appointments, reservations, sessions, slots — across locations and resources. Conflict-free scheduling with overrides, blocks, holidays.

०३
payments, the Indian way

UPI · cash · card · partial pays · splits. Razorpay and Cashfree on tap. Auto-reconciled, with WhatsApp receipts attached.

ii
Shape
the customization layer
०४
workspace from a sentence

Type your business; eida builds the schema, names the fields, fires it up. Live, in secondssee Section ०२ →

०५
edit any primitive in language

"Rename Patients to Members." "Add a follow-up at week 4." Watch the schema move. The same prompt-bar lives on inside the app — re-shape any time.

०६
reverse anything, anytime

Every primitive has an undo — day one or day three hundred. Audit trails on by default. Nothing eida builds is locked in.

iii
Connect
creative · agents · the world
०७
brand-aware creative

Briefs become Instagram + WhatsApp + email variants. Brand memory, grounded in your real campaigns. Never a generator that just forgot your brand.

०८
long-running agents

Drafts, sends, follows up, reconciles — between checkpoints you set. Reviewable, reversible, bounded. Section ०६ →

०९
the integrations India runs on

WhatsApp Business · Razorpay · Cashfree · Google · Notion · Airtable · Sheets · MCP. Day one. Not roadmap.

One bill. No premium plan, no per-seat surprises, no "talk to sales for the feature you actually need." tier upgrades
०५ Section V

creative — for every business.

Menu cards. Patient education. Brand campaigns. Intake forms. Event posters. eida produces them all — grounded in your real brand kit, your past campaigns, your customer language. Not a separate Canva subscription. Not a generic generator that just forgot your brand.

brief — captured from chat
ForKasturi — D2C tea launch.
GoalWed teaser → Fri hero · multi-channel.
ChannelsInstagram (1:1, 9:16) · WhatsApp · email
ToneFresh, confident, refined.
Cap₹140 · 4 assets · grounded
grounded 4 prior posts · D2C brand kit · customer voice from 184 reviews · current SKU specs
variant 01IG · 1:1
the new
everyday.
kasturi · for the long mornings
instagram · feed picked
brand kit · 4 priors grounded
variant 02whatsapp
refreshing.
boldly.
tap to shop · launch offer · ends sun
whatsapp · template ready to send
customer voice · 184 reviews
variant 03email · 16:9
eight notes.
one cup.
launch · in your inbox · friday 8am
email · hero draft
prior 3 emails · grounded
variant 04reel · 9:16
the
new
everyday.
sip ↓
kasturi · 9:16 · 6s
reel · 9:16 font fallback
brand kit · type subset
brief — captured from chat
ForSolace Life — GLP-1 week ४ check-in.
GoalBilingual nudge · clinic visit not required.
ChannelsWhatsApp template · email · in-clinic A4
ToneWarm, plain, clinical.
LanguagesKannada + English (each as a draft)
grounded Dr. Pratyush's voice · 47 patient histories · clinical guideline kit · prior 6 check-ins
variant 01whatsapp · KN+EN
namaste, priya —
week ४, you're doing great.
४ ವಾರ ಆಯ್ತು. ನಮಸ್ಕಾರ.
reply YES if you're feeling well.
whatsapp · bilingual picked
Pratyush's voice · prior 6
variant 02A5 · in-clinic
why does week 4 feel different?
Three things to expect, three to watch for. Talk to your coach if any persist over 48 hours.
patient ed · A5 ready to print
guideline kit · approved
variant 03email · 16:9
tomorrow at 10:30.
dr. pratyush is expecting you · solace, jayanagar
email · reminder draft
appointment data · auto-filled
variant 04A4 · in-clinic
welcome to solace.
ನಿಮ್ಮ ೧೨-ವಾರದ ಪ್ರಯಾಣ ಇಲ್ಲಿ ಪ್ರಾರಂಭ.
your 12-week journey · starts today
flyer · A4 ready to print
brand kit · plain version
brief — captured from chat
ForLe Grapes — Mother's Day brunch.
GoalThursday tasting → Sunday brunch promo.
ChannelsInstagram (1:1, 9:16) · WhatsApp · in-bar A5
ToneRefined, warm, family-quiet.
Cap₹140 · 4 assets · grounded
grounded tilted serif kit · prior 4 tasting posters · wine cellar inventory · returning-guest list
variant 01IG · 9:16
for the
quiet ones
who taught
us
taste.
le grapes · 8 may · 12—4pm
instagram · story picked
4 prior tasting posters
variant 02A5 · menu
mother's day
brunch.
8 may · 12 — 4pm · ₹2,800++
menu · A5 ready to print
menu schema · serif kit
variant 03whatsapp
a table for two,
set since forever.
reserve in chat · 8 may only
whatsapp · template draft
returning guests list
variant 04email · 16:9
eight chairs.
one quiet afternoon.
for the woman who set them · 8 may
email · 16:9 font fallback
prior 3 emails · grounded
replaces Canva Figma Adobe Express Notion AI ChatGPT — and the constant re-explaining of your brand.
०६ Section VI

agents do real work.
you stay in the loop.

Long-running agents draft, send, follow up, reconcile — but only between checkpoints you set. Two views, always: their plan, and your inbox. Cost meter visible, kill switch one tap away, every action reversible.

friday wrap-up · GetMyCreative awaiting approval stop
Pulled 11 client weeks · projects, content shipped, approvals pending, invoices flagged. 17:42
Drafted 11 wrap-up summaries — 2–3 sentences each, in Nikith's voice. Pulled prior 4 wrap-ups for tone. 17:44
Awaiting approval before WhatsApp send.
approval gate · 11 messages
live
Send via WhatsApp Business · staggered 60s · personal phone routing. queued
Log replies; auto-create next-week briefs for any reply containing "shoot" or "yes." queued
Plan
2 / 5
Cost so far
₹0.42
Reversible
all
your inboxfriday · 17:46
₹0.42 / ₹5 cap 11 awaiting · approval
Studio Coral · Anjali EN
"Coral week 18 — 4 reels shipped, brand-kit approved Tues, Aug invoice cleared. Pencilling teaser script for Fri."
Mango D2C · Rohit EN
"Mango — launch hero locked, IG carousel in QA, Razorpay live. One thing for next week: the hindi voiceover Rohit asked about."
+9 more · scroll or approve all
GLP-1 week-४ follow-up · Solace Life awaiting approval stop
Read 12 patients flagged for week-4 check-in. Filtered out 3 with active flares. 09:04
Drafted personalized WhatsApp messages — Kannada / English split by language preference. Used Pratyush's prior 6 check-ins for tone. 09:06
Awaiting Pratyush's approval before send.
approval gate · 9 messages
live
Send via WhatsApp Business API · staggered 90s. queued
Book follow-up consult slots for any reply containing "yes" or "haudu." queued
Daily summary at 6:00pm — to Pratyush, in Kannada. queued
Plan
2 / 6
Cost so far
₹3.40
Reversible
all
your inboxsaturday · 09:08
₹3.40 / ₹15 cap 9 awaiting · approval
Priya R. · 38 KN+EN
"namaste priya — week ४ ಆಯ್ತು. how are you feeling? reply YES if you'd like to keep going same dose, NO if anything's off."
Arjun K. · 42 EN
"hey arjun — just checking in on week 4. quick question: still nausea in the mornings? if yes, we'll switch you to evening dose."
+7 more · scroll or approve all
reservation reminder · Le Grapes awaiting approval stop
Pulled 23 reservations for tomorrow · 8:00am – 11:30pm seatings. 15:02
Drafted WhatsApp confirmations — warm, tasting-aware, with parking + dress note for the 4 first-timers. 15:04
Awaiting your approval. Auto-confirms unflagged after 30 min.
approval gate · 23 messages
live
Send via WhatsApp · staggered 30s · group bookings consolidated. queued
Watch replies; mark "can't make it" as cancelled and auto-offer the slot to waitlist. queued
Plan
2 / 5
Cost so far
₹0.18
Reversible
all
your inboxthursday · 15:06
₹0.18 / ₹3 cap 23 awaiting · auto in 30m
Sharma family · 4 guests · 7:30pm EN
"namaste — looking forward to having you tomorrow at 7:30pm. parking on 12th main, valet at the gate. dressing is smart-casual."
Mehta couple · 8:15pm · first-time EN
"hi! a quick note before you join us tomorrow at 8:15. tasting flight starts ten minutes after seating; we'll save the corner table by the window for you."
+21 more · scroll or approve all
i.

Plan-first.

Before any action, you see the steps. Editable, pausable, reviewable. The plan is the contract — never a black box.

↳ visible · left panel
ii.

Approval gates.

Anything that leaves the building — message, charge, public post — needs your tap. Bulk-approve when you trust it, review one-by-one when you don't.

↳ visible · right panel
iii.

Reversible · audited · metered.

Every action undo-able for ninety days. Every spend visible against your cap. Every decision logged with model + prompt + the data the agent saw.

↳ cost meter · top of inbox
three agents. three industries. one engine. approval gates · cost meters · undo · always talk to us
०७ built in India. for India first. credentials
WhatsApp
Cloud API · native send.
templates · opt-ins · reply routing
Payments
UPI · Razorpay · Cashfree.
splits · partials · cash · auto-reconciled
Languages
KN · HI · TA · MR · BN.
intake · customer text · agent replies
Compliance
DPDP · India-resident.
yours to export · ours to keep boring
०८ Section VIII

last questions, before
we talk.

Six things every operator asks at minute four. We answer them here so you don't have to email us first.

०१setup
how long does setup actually take?

First working workspace: ~90 seconds from the moment you describe your business — that's the vibe demo, not a marketing line. Migrating all your existing data from Notion / Airtable / Sheets typically runs 2 to 4 hours, supervised, with a human from our team on the call. Cohort partners went from sign-up to live operations in 14 days on average.

↳ section ०२ →
०२fit
what if I don't like what eida proposed?

Every primitive — name, schema, workflow, dashboard — is editable in plain language. Type "rename Patients to Members" and the schema moves. Type "remove the lab-orders module" and it's gone. Day one or day three hundred. Nothing eida builds is locked in.

↳ section ०४ · capability ०५ →
०३data
can I bring my existing data?

Yes. Notion, Airtable, Google Sheets, CSV — drag, drop, map columns to primitives. Most pilots had data live in under an hour. APIs and webhooks are open if you want to script it. MCP for the developer path.

↳ section ०४ · capability ०९ →
०४fallbacks
does this work without WhatsApp?

Yes — but it works much better with. WhatsApp is how Indian businesses actually reach customers; we made send a primitive, not an integration. Without it, eida falls back to email, SMS, and IVR. The features land; the reach narrows.

↳ section ०७ · credentials →
०५exit
what if you go out of business?

Your data is yours. One click exports the entire workspace as JSON + CSV — schema, records, audit trail, attachments. No "talk to support" walls. India-resident, DPDP-aligned, audit-friendly. We don't deserve a moat made of switching cost; we'd rather earn your renewal.

↳ DPDP-compliant export · always
०६price
and the price?

Cohort ०२ opens August 2026. Per-workspace flat, not per-seat — adding a coach or a fifth client doesn't charge you again. AI usage metered transparently against a cap you set; cohort partners run ~₹5/mo (agency) to ~₹15/mo (clinic) in AI cost. No premium plans, no upsells, no "talk to sales for the feature you actually need."

↳ talk to us at hello@eida.in
One question we missed? · ask before you commit, not after. hello@eida.in →
cohort ०२ · waitlist open

ready, then?

Six questions answered. Three businesses live. One engine that bends. If your operations sprawl across eight tabs — say so. We'll reply within forty-eight hours, in English or Kannada.

talk to us — hello@eida.in
— Nikith & the eida team